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Principles of Marketing Principles of Marketing. 1 Marketing in a Changing World.Principles of Marketing. Value, satisfaction, quality (Customer) Value – Difference between “value gained by owning and using a product” and “cost of obtaining the product” – Value gained not necessarily monetary – Similarly cost... Free Ebooks | Digital Library A resource for free books in PDF, EPUB y MOBI available in the public domain, containing e-books shared by users. Direct download and no Ads.

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References/Textbooks Principles of Casino Marketing, Anthony F. Lucas and Jim Kilby (2008), Okie International, Inc. ISBN 978-0-9817399-0-8 Attendance Policy: The college attendance policy states that a student is entitled to one hour of excused absence for each semester hour of credit the course carries. ISBN 9780981739908 - Principles of Casino Marketing Direct ... Find 9780981739908 Principles of Casino Marketing by Lucas et al at over 30 bookstores. Buy, rent or sell.